BetterfindAbout
We count how often AI answers mention you
People ask ChatGPT, Gemini, Claude and Perplexity the questions they used to type into a search box. Almost nobody can tell you whether their business shows up in the reply. That gap is the whole company.
What we do
Ask the assistants the questions your buyers ask, then keep the receipts
We put a fixed set of questions to the major assistants on a schedule and record what comes back — whether you were named, which sources the answer leaned on, and what changed since last week. Then we work out which pages to fix to change the answer.
None of that is a model's opinion. Whether your brand appears in an answer is string matching against a verbatim response we keep, so two runs of an unchanged answer give the same result. The same rule holds in our audit engine: rules find issues, and the model only ever writes the explanation.
It matters because the alternative is a number nobody can check. A dashboard that quietly changes its mind between Tuesday and Thursday is not a measurement.
What we will not claim
The honest half of this is the part worth paying for
We sample answers, we do not observe every answer given to every person. Assistants are probabilistic and personalised, so a share figure is an estimate from a sample and we show you the sample size that produced it.
We cannot promise a ranking. Nobody can, in this channel or the old one. What we can do is show you what an assistant says today, what it said last month, and which change came between the two.
When a measurement will not support a conclusion, the product says so in those words rather than rounding the uncertainty away. If we do not know yet, “we don't know yet” is what you should see.
We publish the method behind every number, including the scoring formula in the audit. A score with no stated formula is a vanity metric, and we would rather be checkable than impressive.
How we work
Short cycles
Small iterations, quick decisions, and as little distance as possible between an idea and something running.
Obsessive craft
We sweat the details other teams skip, because the details are what people actually feel.
Egoless clarity
Direct, high-context communication with a bias toward progress over being right.
Own the outcome
Whoever notices the problem owns it until it is solved or handed to someone who will.
Where we are
- New York
- Headquarters
- San Francisco
- Engineering and design
- London
- EMEA go-to-market
- Buenos Aires
- Design studio
Start today
Be the brand the assistant recommends
Start with a free report, or walk through the platform with someone who does this every day.